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How to write effective web headlines

What headlines work; what headlines don't?

Front-line examples of effective and failed headlines shared in an interview with the Chicago Tribune's senior editor of digital news.

Plus, four bonus tips from

Special bonus feature now posting from God Squad

Much buzz surrounds Paramount’s recent release of the movie “Noah.” Writer and rabbi Marc Gellman outlines how the film falls down in its telling of the Bible’s famous Old Testament story of the flood. Flubs abound in the accuracy department, Gellman contends. This timely article can be downloaded at no charge. 

Google Trends: weather searches

Weather's rise in popularity

The winter of 2014 has not only been one to remember, but it has increased people's appetite for weather information--and not just the day's forecast.

According to Google Trends, these last few months have seen the most searches for "weather" in the past ten years. Publishers are answering this call by expanding their coverage of weather or creating new weather-devoted sites and channels.
Find out more on why you may want to beef up your weather content.

Trusted information is key as governments tie health care to economic growth

The governments of developing nations, beyond seeking outside partners to treat diseases and deliver other medical services, are shifting focus toward prevention and healthy living. This presents the challenge of how to educate the public and provide access to “real-time” information about health.

Pull up a chair: Bringing columnists to the people

Increasingly, publishers across the country are leveraging the popularity of their columnists and other editorial staff to present live events that are open to the public and recorded for digital replay. Read more.

Retiring Retirement: Does the notion even exist anymore?

The notion of retirement is changing. Leaving the workforce voluntarily at age 65 is no longer standard practice. In fact, many Americans are working far past 65 and plan to work until age 80 and beyond.

Such a rethinking suggests that traditional coverage of retirement issues also is due for an overhaul, as the narrower view of a decade or more ago becomes outdated in the current struggling economy.

Interested in changing the way you cover retirement?